It seems that to submit to the dominant aesthetic culture, is all the rage. High Heels, lips redone, artifacts wines, great design, fiction, most of the substance would count.
Last year we were invited to Casole d’Elsa in one of the most luxurious hotels in the world, by Americans, my friend Richard, and I saw strange things: Americans are looking for authenticity, luxury ok, but always predisposed to pleasure , whatever the cost, no frills, also doing debts. The Italians have seen too obsequious them, attracted by the illusion, too attentive to formalities and niceties that (you think) are winning with the stranger.
I think we can be proud of their origins, to remain what it is, without trying to be otherwise pseudo-elegant, it is much more rewarding and truly normal and winning, rather than pretending something we’re not. We are all human beings, and in our world today lacks authenticity. How to give birth to a calf.
The world of wine is the focus of this thought.
Un commento su “We do not deny the origins”
Being one’s authentic self. I wrote this ten years ago about Paolo.
â€œSo what are you? What do you do?â€ said the American to the Italian winemaker. â€œI am a peasant,â€ he said. Quickly and forcefully, the foreigner denied this. â€œYou are not just a peasant,â€ said the American. â€œIâ€™m not just an owner,â€ protested Paolo.
Quietly, this winemaker showed the stranger the label on his bottle which read, â€œâ€¦Prodotto e imbottigliato dal coltivatore diretto Paolo Cianferoniâ€ (â€œProduced and bottled by peasant director Paolo Cianferoniâ€â€”also translated as â€œthe director of cultivationâ€). But Paolo said â€œpeasant.â€
He was quite proud. I have known this man for five years. He owns the land. He works in the fields. He crawls in the barrels. He harvests (with help) and tenderly cares for his wine and olive oil. He produces and bottles and, at times, is the staff in his shop in Radda. His year 2000 vintage Doccio a Matteo received the highest (three glasses) rating in the authoritative wine guide, Gambero Rosso (2004).
He follows his bliss, his internal calling.â€
Excerpt From: Robert Parson Crosby. â€œGet Unstuck from Fundamentalism.â€ Vivo! Publishing Co., Inc., 2006 (Amazon)